(This is the same reward pattern used in slot machines).

Every notification, like, or new post delivers an unpredictable reward. Your brain does not release dopamine when the reward arrives. It releases dopamine in ANTICIPATION of it, before you even know what you are about to see.

Over time, it conditions the brain to compulsively check for updates, creating a loop that runs largely outside conscious control.

In 2004, the average attention span while using a screen was 2.5 minutes. By 2020, it had dropped to 47 seconds.

SOLUTION:

The good news is that attention is trainable in both directions.

Research shows attention span can partially recover within a week of reduced screen use!!

The brain that adapted to fragmentation can also adapt BACK toward sustained focus. But it requires deliberate practice.

If your team’s focus, presence, or ability to sit with complex problems has felt different in the last few years, this is part of why. And it is something that can be worked with.

About the author

Angira in close portrait, smiling, her hair loose over one shoulder, wearing jhumka earrings and a patterned collar, a woven backdrop behind her. Black and white.

Angira Chakravorty Dasgupta

Founder, SVã flo

Angira is the creator of SVã flo – a Somatic Soul Integrated System that works through the body rather than around it.

Read more about Angira